What began over four decades ago with an innovative wide-tie collection has grown into an entire world redefining style for men, women, children and the home. In 1996 Ralph Lauren launched Polo Jeans Co., combining a heritage philosophy and fresh, irreverent spirit into collections that embody authentic American style.

For Spring 2011, Polo Jeans Co. continues a dedication to authentic style with innovative washes and modern silhouettes, including cropped denim leggings, new chambray work shirts and slouchy urban jeans. The mood of the season is inspired by a free-spirited getaway, from textural fabrics in shades of natural khaki, black and cream, to artistic Americana with a tattered sensibility in a soft, pure palette, to a bohemian collection of batiks and block prints in endless shades of blue.

Clothing designer Ralph Lauren got his start in fashion more than 40 years ago when he launched a tie collection. As of 2010, that tie collection has expanded into a worldwide clothing brand, including the Polo label. Ralph Lauren Polo jeans are men’s designer jeans that run anywhere from $75 to $500. You can discern the real deal from faux Polo denim by studying the label’s details.